Keeping That Rep in Check! How to Protect Your Brand Online

Now more than ever, the people have it: a voice, control and lots of influence. Consumers are empowered by a wealth of information at their fingertips, as well as their ability to share opinions about your products or services in a way that is more widespread than we’ve ever seen. With what seems like the constant introduction of social media...

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Understanding Agency Language | The Low Down on Marketing Lingo

Ever left a meeting with your agency wondering what in the world those acronyms meant, or how to interpret the foreign language that is your analytics report? We know the feeling; we all had to start somewhere! Once you begin to understand the marketing terms and lingo used by your agency, it becomes so much easier to understand how well...

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Pushing Forward With Purpose

Purpose, in definition, is the reason for which something is done, created, or in existence. In practice, purpose is the element that propels us forward, permeating itself into every factor of our every day: what we live for, why we do something, who we are, and in this case, why we do business the way we do. At Kalmbach Smith...

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Why Working with a Marketing Firm Simplifies Your Life

It is no secret that we are living in a society that prioritizes an environment of quick, easy, and attainable processes. In terms of propelling your company forward with marketing efforts, it is easy to understand why many think the ‘DIY’ approach would be the easiest and most cost-efficient solution. However, like many ‘DIY’ projects, there is usually more to...

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2021: A Personal Note to You!

I think it goes without saying that 2020 was a challenging year for us all in some way or another!  We all conditioned ourselves to believe that you, 2021, would help us find our way and put it all behind us.  While we are all glad you’re here, it simply isn’t fair to put all of that pressure on you! ...

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