KSM is a full-service marketing firm that dedicates time to creating great work that works great! Our philosophy is to do it if it makes sense. With all of the research, track able indices, and best laid plans, any advertising strategy deserves a pinch of business acumen and marketing blended with common sense.
We will remain proactive in strategy and planning, boundless in creative concept, diligent in managing budgets and always client-centric in serving our accounts. Our clients expect plans and campaigns that establish a situational analysis, marketing and message strategy for recall and recognition, traffic, sales and increased revenue. When all of this falls in place, it makes perfect sense!
Services
Design
- Advertising – Brand Development
- Collateral Material
- Creative Concepts
- Package Design & Promotion
- Trade Show Graphics & Design
Interactive
- Broadcast Production
- Digital Media MarketingDigital media marketing allows for the promotion of products or brands via one or multiple forms of electronic media with real-time market analysis. Electronic media has many tools in the toolbox including, but not limited to SMS, digital display with desktop and mobile impressions, electronic billboards, contextual search, keyword interests, target location or geofencing, social media advertising, and more. KSM trained media staff monitors what is being viewed, frequency and duration of views/traffic, sales conversions, content analysis and the like.
- Email MarketingSending relevant, high quality content-rich emails on a consistent basis to persons who have requested to receive your emails, you will increase your prospect to customer conversion rates and customer lifetime value at a fraction of the of the cost of traditional methods and take advantage of the best type of marketing possible—free marketing through authentic customer word-of-month.
- Multi-Media Presentations
- Training Videos
- Website Design
Strategic/Planning
- Business Development ConsulationKalmbach Smith Meadows assists business owners and their administrative teams with company direction outlined in business plans, branding, operational strategies, marketing strategies, internal and external communication plans, positioning and client development.
- Digital PresentationsThe best digital presentations start with defining the audience, defining strategy and discovering ways to engage and incorporate e-communications.
- INTERNAL COMMUNICATION PLANSCompany leaders are realizing more each day how critical strong communication between leaders and company employees and stakeholders is to effective operations. Kalmbach Smith Meadows develops strategic plans to provide guidance and direction for your team.
- Internal/External Marketing Strategies
- Market Research
- Media Planning/Placement
- Media Post-Buy AnalysisAs part of advertising management, Kalmbach Smith Meadows provides procurement of media real estate at optimal placement and price. The main benefit to employing an agency on your behalf is the power of negotiation, ensuring proper placement for the target message and efficiency in the budget of the buy. Post-buy analysis ensures that the projected budget and placement accurately ran according to the GRP and frequency levels. Post-buy may result in make-goods or credits if not fulfilled.
- Product Launch
- Public Relations
- Social Media Cross MarketingMarketing Strategy development and implementation across multiple social media platforms, including Facebook, Twitter, Pinterest, LinkedIn. Strategies encourage interface between platforms to support share and reach, valuable communication threads, and pull of feedback and response that result in ROI.
- Special Events/PromotionsKalmbach Smith Meadows team creates event budgets to include third-party contracting of setup, catering, music and the like, as well as invitation development and delivery, and ceremonial protocol.