The Start of the Difference
Almost 20 years ago, the partnership between McCary’s Jewelers and Kalmbach Smith Meadows began. As a local fourth-generation, family-owned business with a strong sense of purpose and identity, McCary’s Jewelers entered the search for an agency with the intention of finding someone to build upon, create, and execute the visions they had. Understanding that our clients know more about their businesses than anyone, we entered the partnership ready to absorb all the relevant knowledge and information and execute most effectively and efficiently. The products and culture of McCary’s Jewelers are integral parts of so many significant, celebratory moments in life and required a marketing strategy that could communicate this value from generation to generation. Over the course of the partnership, McCary’s has reached new heights in quality of product, expertise, artistry, and even their new facility, a custom-built establishment that shines as significantly as the jewels inside.