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HoneyBaked Ham

Our Story

Services Included

  • Social Media Management
  • Social Media Marketing
  • Holiday Marketing Partnership
  • Digital Marketing
  • Custom Photography
  • FOH PowerPoint Displays
  • B2B Collateral & Packaging Labels
  • Gifting Custom Gift Card Labels
  • Counter Menu Cards
  • POS Displays
  • Sales Sheets
  • Video Production
  • Custom Merchandise
  • Public Relations
  • Media Negotiations & Buying
  • Custom Signage

We Don’t Just Market HoneyBaked® Franchises.
We Own Them.

As franchise owners of Store #1920 in Shreveport, Louisiana, and Store #2113 in College Station, Texas, we understand exactly what it takes to run a successful HoneyBaked store.

Every day is a balancing act—serving customers, leading your team, managing operations, and driving sales. In the middle of it all, social media often becomes another task on an already overwhelming list. Yet today’s customers expect to see more than seasonal promotions. They want to connect with the people behind their neighborhood HoneyBaked store through authentic, relevant, and consistent content.

The reality is that meaningful social media isn’t about simply posting graphics. It’s about telling your store’s story, celebrating your team, showcasing your products, engaging your local community, and building relationships that keep customers coming back. Thoughtful organic content strengthens brand awareness, increases customer engagement, and supports overall store performance.

We're fortunate to bring a unique perspective to this challenge. In addition to being franchise owners, we also own a full-service marketing agency. That means we have an experienced creative team dedicated to producing strategic, localized content designed specifically for HoneyBaked franchisees. Every piece of content is developed to protect the HoneyBaked brand, align with corporate standards, and complement national marketing efforts.

After seeing the impact this approach has had in our own stores, we realized other franchise owners could benefit from the same support.

Our goal is simple:

to give fellow franchisees access to professionally developed, locally focused social media content that keeps your store visible, strengthens customer relationships, and saves you valuable time—without adding another responsibility to your plate. Because no one understands your franchise business better than someone who owns one, too.

We purchased Honey Baked College Station #2113 in April 2025.

We inherited a Facebook page with ZERO engagement.

A Holiday Marketing Partnership Built for Your Store. Not the System.

Every HoneyBaked franchisee goes into peak season with the same national support, the same campaign, the same creative, and store information on the end card.

The ad fund does what it's designed to do: protect and promote the brand at scale.

What you really need is a local plan:
  • Speaks to your market
  • Knows your customers
  • Knows your local competition
  • Knows what it takes to drive traffic through your front door during peak
We’ve been running peak season from behind the counter for 15 years; and because we're marketers, we stopped accepting the floor and charged toward the ceiling.

Last holiday season, on top of everything the ad fund delivered, we ran a fully localized marketing campaign for our Shreveport location. Here's what our fully-localized marketing campaign in Shreveport added at peak of last year:
That's what happens when your holiday marketing is built around your store specifically, executed by a team that understands this brand from the inside, and managed from strategy through placement by people who have done your job.


What We Do:

We come in as your full holiday marketing partner, handling everything so you can focus on the demands of peak:

  • Locally Targeted Digital Placement
  • OTT/Streaming Campaigns
  • Facebook, Instagram, and TikTok Ad Campaigns
  • Google Search and Performance Max
  • Media Buying (Billboard, Radio, and Beyond)
  • Full Strategy, Creative, and Execution
No templates. This is a holiday marketing plan built around your store and your market, executed top to bottom.

Peak season comes the same time every year. The stores that are ready for it aren't the ones who started planning in October.

Social media is where most franchise owners start. It's rarely where the marketing opportunity ends.

Every touchpoint a customer has with your store — from the window they walk past to the box their order comes in — is a marketing moment. We know because we manage those moments in our own stores every day.

When you’re ready to go further, we’re already there:

  • Digital Marketing — Paid search, Performance Max, and display campaigns that drive traffic beyond social
  • FOH PowerPoint Displays — In-store digital screens that sell while you serve
  • B2B Collateral & Sales Sheets — Professional materials for catering outreach and corporate accounts
  • Packaging & Labels — Box lunch stickers, gift labels, and branded packaging that extends the experience
  • Custom Gifting — Gift card labels and custom gift certificates built to reflect the brand
  • Counter Menu Cards & POS Displays — In-store materials that drive add-on sales and upsells
  • Bouncebacks — Incentives that bring customers back after the transaction closes
  • Custom T-Shirts — Staff and event apparel that builds team identity
  • Local Media Buying — Billboard, radio, streaming, and placement strategy tailored to your market
  • In-Store Signage — Window graphics, promotional signage, and seasonal displays

All services à la carte. No package required. Inquire for details.