Our social media team manages the online presence of clients on all applicable social media platforms, such as Facebook, Instagram, and Twitter. The Kalmbach Smith Meadows’ team delivers interactive posting schedules for review and approval before publishing through a centralized system. Reporting for each platform is analyzed and delivered monthly, as our team is consistently watching to ensure the desired performance results. The beauty of all things digital is real-time proactive and reactive marketing messages. There are always eyes on your online presence and if anything needs to be changed, it can be done in the click of a button.
Social media not only encourages but demands the ability to adapt for effectiveness. Dynamic content can take the format of video, graphic or text data. This level of content creation allows for reach of your ideal customer or client at every stage of the sales funnel, supplying users with content that is not only relevant, but personalized to their preferences.
We get it, organic reach is an uphill battle! For our clients hoping to quickly reach a targeted audience, and see the ROI on their efforts – paid, in-platform advertising is the way to go. From building brand awareness and generating leads to increasing purchases on a site, the possibilities are endless across platforms and capabilities. Types of social media ads include:
Possibly the marketing buzzword of the decade, influencer marketing is now a main source for online promotion where brands collaborate with an online user with substantial influence on a preferred audience. It’s not hard to imagine a celebrity partnering with your favorite product or service provider, but imagine anyone on social media with a large following being that celebrity! Influencers are everywhere and can be chosen for a brand partnership according to their follower count, influence on a relevant audience, and presence within a market.
The ultimate win-win scenario in terms of social media marketing! Clients get organic exposure through the announcement of a giveaway and encouraging users to like, follow, and/or share in order to win. Users like the page or share the post and the word keeps spreading. The brand is placed in front of new users, engagement increases, and your target audience gets the chance to win big! The best part? Our clients don’t have to do a thing!
Facilitation includes: