We do all of the leg work in discovering the right channels for our clients’ messages from focus groups and online surveying to field trials and personal interviews. Gathering qualitative and quantitative data from partnering media vendors, we supply our clients with a big-picture analysis of consumer demographics, market trends, and platform statistics. Bottom line? We analyze media data so that our clients don’t have to, ensuring the most effective media mix.

Not even the most memorable commercials or outstandingly designed ads are effective in the wrong media channels. This team has sat on all sides of the media table and has extensive experience in media relations, providing our clients with a customized media lineup of traditional and digital platforms that are suitable to the target audience and campaign goals. We will plan it, use our buying power to place it, and report on it; managing all of the vendor communication.

Sure, that billboard looked great when you drove by, but how many people actually saw it? Is the cost of television ads a justified expense for your business? It comes down to one question: which medium is working and which isn’t? KSM has all the answers in our post-audit analysis reporting, confirming proper execution and delivery of a campaign. This, oftentimes, results in account credits and/or make-goods with vendors.

It’s all about perception and positive perception is always the goal. KSM’s communications expertise and knowledge of media relations afford clients an advantage for story publishing, broader reach, and more controlled public perception. From drafting press releases to promoting opportunities for community involvement, our media team knows what works to create a positive perception of your brand.