KSM Marketing Agency

Born and raised in Shreveport, LA, Cindy Smith is a testament to the fact that big things can come in small packages. As the left-brained leader in the group, Cindy balances the team with keen marketing and business acumen.

Cindy wears all of the hats, as she is responsible for day-to-day operations of the business, account service and management, video production and direction, and whatever needs to be done. Having graduated from Louisiana State University Shreveport in 1992 with a BA in Mass Communications / Public Relations, she started with the company in 1995 as the Media Director. After a promotion to Vice President, Cindy purchased the business in 2002 with Andy Meadows to form Kalmbach Smith Meadows. In 2010, Cindy bought majority ownership in the company and is now the sole owner of the operation.

Cindy has served her community in a large number of organizations throughout her professional career but is currently the Communications Representative for the Shreveport Bossier Military Affairs Council, the Secretary for the Independence Bowl Foundation, and a member of the Simple Church. In her free time, you are likely to find Cindy spending time with her husband and children (lovingly deemed the “491 gang”), reading, enjoying a nice day outdoors, listening to a wide range of music from Frank Sinatra to Keith Urban, or looking for an excuse to get to the beach!

She and her husband, William, also own Honey Baked Ham & Café in Shreveport and are proud parents of Abigail, who has joined the KSM team as the Business Development Manager, and son Harrison, who is currently attending the University of Arkansas.

Cindy’s Favorite Thing About KSM:

“KSM is not the just the job I do every day; it defines me in so many ways. I started at the agency as the Media Director on its 10=year anniversary in 1995, and now 26 years later I have a come a long way, outright owning the agency for 19 years. I have worked with some wonderful people, have learned from some well-respected mentors, have enjoyed becoming a part of so many local families in business, and am now excited to see where the next 10 years leads us as an agency family. I love the process of helping and watching people grow to be the best they can be in what they do!”

A Haughton, LA native, Danielle found her way to KSM through retail merchandising and sales. After graduating from Louisiana State University Shreveport with a Bachelor of Fine Arts with emphasis in Graphic Design, she joined the KSM team in the fall of 2015 as a Graphic Designer.

Danielle is an old soul with an eye for the traditional and performing arts, bringing her infectious love for the arts into everything she does.

Danielle is responsible for daily account design, web development and multi-media graphics; among other less intensive tasks, like making sure the office is supplied with a full candy jar! Now the Lead Graphic Designer, she is passionate about using her creativity to help businesses present themselves in a way that sells (and loves her team at the agency!)

You are most likely to find Danielle binging Netflix with her husband, doing embroidery, and exploring the outdoors, among the constant preparation for her journey into motherhood in 2022. Danielle is also the Chairwoman of Media and Marketing for Sigma Phi Iota Sorority Alumnae Association.

Born a military brat, Brian has lived all over the U.S. from Idaho to Hawaii to Louisiana, where his adult life has been focused.

Brian is the “Head Dawg” of the KSM team, wearing many hats much like owner, Cindy. As the Media Director, Brian is responsible for client budgeting of media strategies, digital and traditional media recommendations and placement, and acts as the liaison between the firm’s local, regional and national media outlets. He also collaborates on creative development with our design team and helps with client servicing and internal project workflow.

After receiving his Bachelor of Science degree in Marketing from Louisiana Tech University, Brian joined the KSM team in 2013 after working as a sales associate for several years in the Shreveport/Bossier City area. In his role at KSM, he is passionate about helping clients succeed and enjoys seeing marketing efforts turn into measurable results for clients.
Brian is a dedicated husband and father to his four children, Emma, Ellie, Bennett, and Avery.

You are most likely to find him spending time with his family, cheering on the Louisiana Tech Bulldogs, enjoying the outdoors, or traveling (he’s been to 49 of the 50 states, nine countries, and three continents).

Brian’s Favorite Thing About KSM:

“I love my work family! I love when we put our heads together and collaborate on an ad campaign or marketing issue to help our clients skyrocket to new heights.”

Born and raised in Shreveport, LA, Abigail is certainly no stranger to this agency operation! As the daughter of owner, Cindy Smith, Abigail formally joined the KSM team in 2021 as the Business Development Manager after over two decades of hearing about the business at the family dinner table. In her new role, she acts as the liaison for the firm working with the team and within the market to identify busines solutions and new opportunities to advance and improve the marketing positioning of the firm.

Normally curled up in her office chair with a wide range of music playing, her day-to-day responsibilities include account concept development, overseeing internal workflow, copywriting and proofing, and working on new business acquisition in tandem with current client servicing.

Abigail graduated from Louisiana Tech University with a Bachelor of Science in Marketing in the fall of 2020, as well as with a Master of Business Administration in the fall of 2021. In her role at KSM, she is passionate about continuing to build one of the family businesses that built her and serving clients well.

If not working as the Front of House Manager for the other family business, Honey Baked Ham, during the holidays, Abigail is most likely to be found spending time with her husband, Walker, and dog, Beau, as well as with friends and family. She also enjoys walks in the neighborhood, sitting in the corners of a bookstore with a few, good reads, and looking for any reason to put up the Christmas tree.

Abigail’s Favorite Thing About KSM:

“My favorite thing about KSM is its foundation! I’ve watched the evolution of the business for over two decades and while the industry is extremely dynamic, the founding principle of KSM has remained constant: serving others well. There is a very evident purpose of ensuring that we operate to the best of our ability in order for our clients to do the same. I love being a part of that!”

A Lake Charles native, Hayley made an entrance to the KSM team in 2023. Hayley is a recent graduate of Louisiana Tech University with a Bachelor of Fine Arts.

Hayley is responsible for daily account design, branding design, multi-media graphics.