KSM Marketing Agency
It’s imperative to maintain a presence in the media that your target audience resides in. While that can vary depending on the audience, there is no doubting that your audience is online. A mobile-responsive content management system is the optimal application for a website build, allowing for an easily accessed dashboard that typically includes web content management, multiple contributors for creation, editing, and publishing.
Supplying an outlined ‘map’ of your website, this stage is the formation of a website’s style and functionality takes place as it determines the true scope of work involved in the site’s build. From determining what copy and imagery are needed to connecting hot links to landing pages, this stage lays the foundation for the remainder of the building process.
A well-designed site is great but if it’s nothing more than a collection of pretty pages, users won’t stay long. User experience optimization is all about using marketing tactics to position the content and design for the ultimate user optimization. This can come in the form of graphic hotlinks versus on-page text, above-the-fold placement, relevant animation, and the like help to engage and hold the audience for a longer time on the page.
Websites that are optimized for eCommerce allow the buy and sell of a company’s products online. The development team at KSM often relies on some of the best eCommerce template platforms including Shopify, WooCommerce, Squarespace, and others that allow for customization and additional functionality through the use of plugins. Custom-build platforms with eCommerce functionality can be costly but allow for more customization opportunities while selling a product or service.
There’s one way to guarantee that your customer can reach you no matter the circumstances: an app! Mobile applications provide multi-tier interaction, working to improve customer loyalty, maintenance of top-of-mind awareness, and providing your target audience with additional, relevant content. From start to finish, the KSM media and design team works in tandem to create mobile applications that deliver your message 24/7.
App development includes:
Look good, feel good, right? While commonly overlooked, custom website design is, without a doubt, the most important part of website development. The KSM website development and design team ensure proper delivery of your brand, message, and/or product or service through effective site flow and design that sells.