Abigail Simmons
Business Development ManagerBorn and raised in Shreveport, LA, Abigail is certainly no stranger to this agency operation! As the daughter of owner, Cindy Smith, Abigail formally joined the KSM team in 2021 as the Business Development Manager after over two decades of hearing about the business at the family dinner table. In her new role, she acts as the liaison for the firm working with the team and within the market to identify busines solutions and new opportunities to advance and improve the marketing positioning of the firm.
Normally curled up in her office chair with a wide range of music playing, her day-to-day responsibilities include account concept development, overseeing internal workflow, copywriting and proofing, and working on new business acquisition in tandem with current client servicing.
Abigail graduated from Louisiana Tech University with a Bachelor of Science in Marketing in the fall of 2020, as well as with a Master of Business Administration in the fall of 2021. In her role at KSM, she is passionate about continuing to build one of the family businesses that built her and serving clients well.
If not working as the Front of House Manager for the other family business, Honey Baked Ham, during the holidays, Abigail is most likely to be found spending time with her husband, Walker, and dog, Beau, as well as with friends and family. She also enjoys walks in the neighborhood, sitting in the corners of a bookstore with a few, good reads, and looking for any reason to put up the Christmas tree.
Abigail’s Favorite Thing About KSM:
“My favorite thing about KSM is its foundation! I’ve watched the evolution of the business for over two decades and while the industry is extremely dynamic, the founding principle of KSM has remained constant: serving others well. There is a very evident purpose of ensuring that we operate to the best of our ability in order for our clients to do the same. I love being a part of that!”